Our Commitment to Your Privacy
Safeguarding your privacy is important to us. This Online Privacy Policy explains how we collect, use, share, and protect nonpublic personal information (“NPI”) obtained through our website in connection with providing mortgage-related services. We maintain administrative, technical, and physical safeguards designed to protect the confidentiality of your information and to comply with applicable federal and state privacy requirements.
Information We Collect
1. Information You Provide Directly
Includes information submitted through online forms, applications, email inquiries, or conversations. Examples: name, address, phone, email, employment details, income, and other financial information.
2. Information About Your Transactions With Us
Includes loan inquiry details, application information, account history, and communication records.
3. Information From Third Parties
Includes information from credit reporting agencies, employers, financial institutions, and service providers for verification and eligibility assessment.
4. Website & Technical Information
Includes IP address, device type, browser details, pages viewed, and interactions with forms. Used to secure and improve the website.
Cookies and Tracking Technologies
Our website uses cookies, tags, pixels, and similar tracking
technologies to operate the site, enhance functionality, and
analyze usage. Browser settings may be used to control cookies,
though disabling them may impact site function.
We use third-party services such as
Google Analytics to analyze website traffic and
usage patterns, and Google reCAPTCHA to help
protect our website from fraud, spam, and automated abuse. These
services may collect information such as IP address, device and
browser information, pages visited, and interaction data in
accordance with Google's privacy practices.
How We Use Your Information
We may disclose information to:
- Respond to inquiries and provide mortgage services
- Verify identity and submitted data
- Process applications and evaluate eligibility
- Maintain internal business and regulatory records
- Comply with legal, reporting, and audit requirements
- Improve website security and performance
Information We Share
We do not sell or share information with non-affiliated third parties for marketing purposes.
We use information to:
- Service providers assisting in mortgage processing
- Credit reporting agencies
- Investors, lenders, or other third parties as permitted by law
- Government agencies and regulators, when required
- Technology/security vendors supporting our website
Data Retention
We retain personal information only as long as necessary to meet the purpose for which it was collected or to satisfy legal, regulatory, and record-keeping obligations.
Third-Party Links
Our website may link to third-party websites. We do not control and are not responsible for their content, security, or privacy practices. Review the privacy policy of any site you visit.
Your Privacy Rights and Contact Information
If you have questions about our privacy practices or wish to
request information or corrections, contact:
Equity Smart Home Loans
Attn: Compliance Officer
Email:
compliance@equitysmartloans.com
Changes to This Policy
This policy may be updated periodically. Changes will be posted
on this page with a revised effective date.
Effective Date: January 27, 2026